New Delhi, July 2022: Redcliffe Labs, a unit of Redcliffe Lifetech in the U.S. and India, once again makes noise as its campaign “#ChillFarmayain-Dadi” receives gold for Excellence in Marketing Campaign in the Health Sector by The Economic Times Brand Equity Shark Awards 2022.
“We are extremely honoured that our #ChillFarmayain-Dadi” campaign has bagged Gold in the Health & Wellness Category by The Economic Times Brand Equity Shark Awards 2022.
Through this campaign, we wanted to highlight how simple and easy it is to book tests from the comfort of your home for all age groups. Taking this thought forward, , our campaign features a cool grandmother who knows that health should be a priority and can be dealt with independently and in a fun way. The campaign also talks about the sense of freedom which seniors should be able to enjoy while being able to handle their health on their own. This campaign was devised by Redcliffe Team along with Spankh Creative Adda. Together, they have been developing campaigns that touch the lives of millions of our customers while also contributing to our bigger vision of making India healthier. Given that this went viral via TV commercials, the recognition of our campaign on such a great platform inspires us to create more powerful stories. We are humbled that Dadis (grandmothers) all over India enjoyed it, and this is one piece of work that has gone viral among grandparents in cities and towns, said, Mr. Dheeraj Jain, the Founder of Redcliffe Labs.
The 2-minute video by Redcliffe Labs wonderfully showcased the easy to use and digital-led approach of Redcliffe Labs. A sari-clad, traditional-looking mom, also a chilled-out grandmother, not only books her own tests for her upcoming doctor’s visit but also sees her reports online. The message was well received by the audience, which was about the grandmother taking responsibility for her health in her own hands while letting her son know that he should stop worrying and simply chill and relax.
The video was cross-posted on Redcliffe Labs social media handles—YouTube, Instagram, Facebook, and LinkedIn. Also, for Instagram, a reel was made in-house with employees dancing to the anthem #ChillFarmayain. Redcliffe also encouraged its Instagram audience to participate by dancing to the #ChillFarmayain tune and sending in their reels.
The Shark Awards aim to recognise skills that resulted in excellent marketing work across industries in the past year by marketing professionals.
