Q
Please tell us about your experience in the hair industry, what was it that inspired you to work with Moroccanoil?
A
I have always been attracted to hair, and growing up with lots of sisters I had a lot of practice styling and loved playing with different looks. I love being surrounded by women and beauty, so the transition to the hair industry was very natural and effortless. Voila – here I am 20 years later still following my passion!
I started working in creative fashion and beauty projects starting at a young age, however, the turning point for me was during a visit to New York City. It made me realize that this could be a potential career. I fell in love with hair dressing and from that day forward, it has been my passion. I am very lucky to be working creatively everyday in a field that I love.
Q
Moroccanoil was the first hair brand to really popularise Argan Oil. What is it about this natural commodity that makes it so special?
A
We infuse antioxidant-rich argan oil of the highest quality into all of our products. Extra-rich in antioxidants and shine-boosting vitamins, our signature argan oil is a truly unique ‘dry’ oil that absorbs instantly, and works together in perfect synergy with our proprietary blend of advanced ingredients to dramatically transform hair. The formula feels “weightless” so it will never weigh hair down to make it feel heavy or limp. Our signature argan oil-infused blend helps increase natural shine, as well as the strength and elasticity of the hair, so it’s instantly more manageable.
Q
People used to run a mile if you said you were going to put oil in their hair! Has Moroccanoil been key in changing people’s understanding of how oils work with hair?
A
Prior to Moroccanoil, oil-infused hair treatments that could be used to both treat and style the hair were unconventional in many parts of the world. When Moroccanoil first introduced our original award-winning Moroccanoil Treatment to the world in 2006, it revolutionized the industry by creating an all-new oil-infused hair treatment category. The success of the original Moroccanoil Treatment led to the development of the extended Moroccanoil line of performance-driven, oil-infused hair and body products.
Our innovative hair care products, including the original product, Moroccanoil Treatment, address the needs of all hair types with easy-to-use, performance-driven formulas that have become world-renowned for their lightweight texture, natural-looking results and the unique way they instantly absorb “weightlessly” into the hair. Our exclusive formulas not only leave hair naturally smooth and shiny, but also improve its condition to help hair look and feel healthier and more beautiful with each use.
Q
Those of us with fine hair can still be wary of it. What are some of most lightweight products within the range?
A
Our oil-infused formulas are perfect for all hair types, and are designed to improve hair’s condition with each use. All of our expertly crafted products are color-safe and can also be used on chemically treated hair.
We developed Moroccanoil Treatment Light which boasts the same shiny, smooth, dramatic results as the original formula, but with a lighter consistency that is perfect for women with fine or light-colored hair.
Understanding the specific needs of fine hair in need of extra hydration we also developed the Moroccanoil Weightless Hydrating Mask! In only five minutes, fine, dry hair is “weightlessly” revitalized. The hair is deeply hydrated and conditioned, as hair’s texture, elasticity, shine and manageability dramatically improves so fine hair can stand up to anything – without ever feeling heavy or limp.
Q
We have to ask – do you have any personal favourites you can’t live without?
A
The first product I discovered in the range was the iconic Moroccanoil Treatment. When I first met Carmen Tal, our Co-Founder, and tried this product, I had never experienced anything like it on the market. It is truly an essential foundation for styling and the one product no woman should live without. It is so versatile and can be used as a conditioning, styling or finishing tool! At the beginning of your day you can use Moroccanoil Treatment to create the perfect foundation for styling or apply it to a finished style to smooth flyaways and provide extra shine.
I absolutely love Moroccanoil Luminous Hairspray. This is my go-to product for any event, whether it is fashion week, a red carpet event, or a photoshoot. Moroccanoil Luminous Hairspray comes in two strengths, medium and strong, and always allows me to create styles with flexible or strong hold and beautiful, expensive looking shine without any stickiness or buildup.
Q
Do you have any tips and tricks for creating a Moroccanoil salon quality blowout at home?
A
To start creating any look, I love a “cocktail” of Moroccanoil Treatment and Moroccanoil Hydrating Styling Cream (applied to damp hair) to instantly nourish the hair and provide a strong base for styling and a smooth gorgeous blow out. Especially in the rainy or humid seasons, I recommend Moroccanoil Frizz Control – it’s an amazing product that eliminates frizz and controls static in any weather to keep your blow out smooth all day.
Q
We absolutely love the Inspired By Women campaign. Which women have been some of your biggest inspirations?
A
I look for inspirations in what I see and experience in my travels and in everyday life from street styles to beautiful women. As we work on the Inspired By Women film series, I am inspired by all of the women “influencers” that have joined the project including the INSPIRED BY WOMEN™ Ambassador, Rosie Huntington-Whitley. Rosie exudes tremendous confidence and inner strength, and yet she also has a very natural and down-to-earth quality that many women can relate to.
I would also add that women have always been the inspiration behind our products, and they continue to inspire our brand every day. We have always sought to make beauty feel effortless for women around the world by creating oil-infused hair products of only the highest quality and performance. Women all over the world have told us that Moroccanoil transformed their lives, simplifying their beauty regimen with our performance-driven products, giving them newfound confidence. With the launch of our new multi-media initiative INSPIRED BY WOMEN™, we wanted to take our notion of beautiful transformations to the next level—to empower women to discover beauty through inspiration. Please be sure to visit http://www.inspiredbywomen.co.uk to view the amazing short-film series called “Inspired” directed by Bryce Dallas Howard.
