Bangalore,(S.N) – Dubai-based leading international retail chain, Max Fashion, scales presence in Karnataka with its 41st store opening in, Bangalore. A milestone launch, this is a big move towards strengthening its position in the region as Max promises to make affordable fashion available to all age groups. Driving significant volumes and sales from the market at 28%, the brand continues to grow its share, expanding its footprint to 188 stores in the south. Leveraging omnichannel strategies to provide customers with options like click-and-collect, online ordering, and in-store returns, the brand aims to enhance convenience and flexibility in shopping.
With fast-evolving retail trends in the region, Max targets the city’s progressive population, reshaping the market for value fashion. The expansive new store in Bangalore is a testament to the brand’s commitment, to providing a wide array of trendy and affordable fashion choices under one roof. “We are very excited on the launch of our store in Kasavanhalli, Hosa Road. The store now comes with the latest identity, to ensure an amazing shopping experience for our customers. We are overwhelmed by the love and acceptance by the customers and this has inspired us to further develop our footprint in the state.” Adds, Prashant Paul, VP Head of Retail Operation.”
This is also the first Max store in the region to host 4000 square feet of Homecenter which has been the leader in organized home retailing space and offers an extensive and impressive range of furniture, modular furniture, home furnishings, home accessories, bed and bath products and kitchenware.
Pallavi Pandey Head of Marketing Max Fashion India elaborates, “we aim to provide an unmatched shopping experience for our valued customers. We aim to give consumers a reason to celebrate this festive season in style. This store comes with 4000sqft of Home Centre built in to take care of all your home needs. Max has an extensive range of stylish apparel, footwear, and accessories for men, women, and children. The brand’s commitment to inclusivity ensures that fashion is accessible to people of all ages and sizes, fostering a culture of confidence and self-expression.”
With its new brand positioning, ‘Max Style Min Price’, the large format store in Bangalore offers a unique retail experience at attractive prices. The collection for kids starts at INR 129, and trendy styles for the fashion-forward youth are priced at INR 199, onwards. With multiple fashion stories, the store is a buzz with glam & style. With the introduction of the Cobalt Blue collection that includes elevated cool styles and interesting silhouette designs. Adding bling to the festive range, the collection promises to cater t0 the young and contemporary audience. The Comic Culture collection offers many graphics and designs from the world of anime movies, thematic & OTT series. Naruto & DragonBallZ, the two new additions to take over the Anime frenzy.
As Max makes a significant brand shift, introducing a specially designed collection for the youth, it gears up for steady expansion across top-tier and developing cities. Strategically located in the heart of Bangalore, the new Max Fashion store covers an impressive 20,000 square feet of retail space, making it one of its kind in the city. The store was inaugurated by Leading Kannada Actress Ashika Ranganath along with Mr. Prashant Paul – VP Head of Retail Operation, Max Fashion & Ms. Pallavi Pandey Head of Marketing Max Fashion India along with the regional and store staff. This store promises an unmatched shopping journey, marrying the latest fashion trends with an inviting ambiance, ensuring a seamless and enjoyable experience for every customer.
The growth story continues to unfold for Max in south, as the brand remains dedicated to raising the fashion bar while staying true to its core values of affordability, quality, and inclusivity. To celebrate the milestone opening, Max Fashion is offering exclusive discounts and exciting offers on a wide range of products, making this a golden opportunity for shoppers to refresh their wardrobes with the latest fashion clothing.
