Launching a new business is an exhilarating new beginning that comes with plenty of promise. As an entrepreneur, the risk and reward associated with launching something all on your own can be thrilling and incredibly satisfying. Yet, for your business to thrive, you need to have a steady stream of clients.
With so much competition, make no mistake about it— you’ve got your work cut out for you. The challenge lies not only in making yourself visible to your target audience, but actually managing to convince them to choose your business over the others once they’ve considered you.
With so many different options laid out in front of them, convincing your target audience to choose you over your competitors will require a considerable amount of strategy and creativity. If you’re ready to delve in and start attracting new clients to your business, here are some of the best tips to keep in mind.
Build a Strong Online Presence
Statistics show that over 60% of customers will look for business online before listing their services. That’s why it’s important that your name shows up when people do a search. The way that you do this is by employing search engine optimization techniques, also known by its shorter version, SEO, to ensure your website shows up in relevant keyword searches.
You also want to make sure that you have active social media profiles with plenty of followers, which gives your business credibility. Lastly, consider leveraging paid advertising which can also boost your visibility on Google.
Share Valuable Content
One of the most effective ways to engage your audience and address their pain points is by creating valuable and high quality content that encourages them to sharee.
From blog posts, to white papers, provide valuable advice that position yourself as an authority in your particular industry. The best part about sharing valuable content is that you’ll drive organic traffic to your website which Google values even more, ultimately increasing your visibility.
Offer Discounts
If there’s one thing people love it’s a good deal. Consider offering a special promotion or discount to entice potential clients to give your business a try.
From limited time promotions, to a check out code, there are all sorts of different ways that encourage people to try out your products or services.
Beyond offering new client discounts, don’t forget the importance of retaining clients once you’ve reeled them in. Customer loyalty discounts are a must if you hope to encourage customers to continue coming back.
Encourage Reviews
We live in a world where reviews are the ultimate seal of approval. People are much more likely to opt for a business with 4.5 stars or higher than for our business rated four stars or below.
However, many businesses veer away from encouraging their clients to leave reviews out of a fear of receiving poor ones. But remember— no reviews is just as bad as having bad reviews!
As long as you’re delivering excellent service and products, you have nothing to worry about. Encourage your existing clients to provide feedback, and even if you get a bad one, it’s always an opportunity to grow and make improvements where necessary.
