Victoria’s Secret has unveiled its highly anticipated swimsuit campaign for summer 2024, bringing back the vibrant styles of the ’90s and early 2000s. The campaign features top VS models, including Gigi Hadid, Emily Ratajkowski, Tina Kunakey, and Paloma Elsesser, each adding their unique flair to the nostalgic collection.
Victoria’s Secret Swim Summer 2024 Ad
Photographed by Mikael Jansson, the setting is a picturesque beach that complements the retro-inspired designs. Gigi Hadid dazzles in a bronzed bikini top and cheeky bottom trimmed with playful fringe.
Emily Ratajkowski makes a chic statement in a strappy one-piece swimsuit paired with a classic straw hat and an assortment of stacked jewelry.
Paloma Elsesser showcases her look in a striking green push-up bikini top and matching strappy bottom from Victoria’s Secret, radiating confidence and style.
Meanwhile, Tina Kunakey captures attention in a stylish chain-link bikini top with a coordinating bottom. The styling by Emmanuelle Alt is a focal point, highlighting diverse swimwear options such as high-neck one-pieces, bandeau bikini tops, halterneck bikinis, and fringe coverups.
These pieces are accessorized with boots and layered jewelry, enhancing the throwback vibe of the collection. Beauty aspects are crafted by Shay Ashual and Mark Carrasquillo, who complete the look with sun-kissed makeup and perfectly tousled hair.
The result? The models perfectly channel the essence of summer. This campaign follows up the Body by Victoria collection, starring familiar VS faces.