Q
What’s your biggest professional achievement of 2013?
A
It’s been a great year as we\’ve picked up beauty awards, we\’ve hooked up with style icon Alexa Chung and we’re launching our first set together in Selfridges in the windows which is where it all began back in 1999 so I guess what I’m most proud of is that Eyeko is still around and still relevant in 2013!
Q
Why did you choose Alexa Chung as your new Creative Consultant?
A
Apart from the fact that she’s a global style icon, Alexa is such a cool girl but down-to-earth at the same time. She has always been a muse to the brand because of her stunning eyes and signature eye liner flick, which we found out was all down to Eyeko Skinny Liquid Eyeliner, making her the one and only choice for Eyeko! Her look is timeless, effortless and easily achievable which resonates with women on a global scale.
Q
When and where will we be able to buy the new limited edition ‘Alexa for EYEKO’?
A
We’re so excited to launch our new limited edition Alexa for Eyeko set in Selfridges, London where customers can actually shop the set and have a moment with Alexa Chung in store on the 14th November at 7pm. From the 21st November you can shop Eyeko from Space NK, ASOS and of course www.eyeko.com.
Q
What is one beauty product that is always in your handbag?
A
Mascara is my must-have, but it’s not usually in my handbag as there’s no need to reapply ever as it lasts all day and beyond! So I would say Eyeko Liquid Metal Eyeliner – or any of our eyeliners really – as usually I only wear mascara so if something fancy crops up like a last-minute meeting or event I can instantly look pulled together with an elegant cat eye!
Q
Makeup artists such as Lisa Eldridge, Polly Osmond and Kay Montano all love EYEKO! What is one EYEKO product that you’d recommend everyone to try (and why)?
A
The great thing about Eyeko is that we’re focused on eyes only so we offer a very tight beauty edit of only 12 products! I think a good place to start would be with Eyeko Black Magic Mascara which is our best seller and gives your dramatic, blacker than black lashes with an incredible curl. The brush does all the work for you allowing you to get the colour right into the roots which gives lashes instant definition, and as it’s not too big. It’s great if you have have short, sparse lashes – which, let’s face it, is most of us!
Q
Running a makeup company in such a competitive beauty market must be very stressful and tiring at times. What do you do to relax and restore your energy?
A
It helps to love what you do and I’m lucky to work alongside my husband who has my back at stressful times, and we’re so lucky to work with great partners so those stressful times are few and far between. I travel an awful lot for work but on the plus side those long-haul plane rides are the one time I do actually get to switch off completely as no one can reach me!
Q
What’s your best beauty tip to look stunning this festive season?
A
Playing up your eyes is a great way to update your look. It might be last years LBD but by adding a graphic twist to your liner you have an instant modern update.
Our liquid eyeliner pens make it so easy to apply. The best thing about it is everyone will marvel at your catwalk ready cat eye but it takes seconds to do! We created limited edition Eyeko Liquid Metal Rose Gold Eyeliner specifically for the holidays to use as liner; blend out over the whole lid for a wash of colour or team with our black liner for a dramatic look. Always curl your lashes first for an instant eye-opener before applying Eyeko Black Magic Mascara and you’ll have a chic eye look that will take see you through Christmas day lunch to that New Years Eve party!
Q
What’s on the top of your Christmas wish list this year?
A
I love travelling and hotel hopping! So I’m excited to be going to Miami, New York and Chicago this Christmas for a mix of business and pleasure with family and friends. My wish is for good weather along the way and no travel disruptions!
