FROM THE HEART OF SWITZERLAND TO PUNE
Iconic Swiss brand Victorinox has opened its doors with another shop-in-shop at Gute Reise, Ground Floor, Phoenix Mall of the Millenium, Wakad, Pune.
With this step Victorinox is expanding its footprint in India following the successful opening of its flagship store in Mumbai’s Palladium Shopping Mall, back in May 2022. The sprawling Phoenix Mall of the Millenium all is located on the outskirts of Pune and offers a delightful mix of retail, dining, and entertainment.
The Victorinox shop-in-shop welcomes guests with its inviting entrance where the impressive range of Victorinox Swiss Army Knives, travel gear, watches, kitchen and professional knives are immaculately presented. The new Gute Reise store at this exciting new mall also stocks a range of travel gear from Victorinox’s sister brand Wenger, which offers quality travel gear at a lower price point.
Never compromising on quality, the brand aims to deliver its innovative, functional, and beautifully designed products to those who prefer to shop in a considered manner, looking for the best quality products on offer.
“With the Victorinox Shop-in-shop concept we are bringing an extremely popular, brand to the vibrant city of Pune,” says Mr. Colonel Chandhoke, Managing Director – Victorinox India. “We are excited and look forward to offering our customers a unique Swiss experience from Victorinox at this prime location. We currently have 16 stores that house Victorinox shop-in-shops with 3 or more product categories. We plan to further strengthen our India presence with 9 more stores in the multi-product category by the end of the year.”
INDIAN CONSUMERS APPRECIATE VICTORINOX’S BRAND VALUES
Victorinox’s rapid expansion in India showcases how the brand has been well received for the importance it gives to quality, innovation, functionality, and design. These brand values have quickly attracted consumers in India across the Victorinox product ranges, which shows the appetite of the Indian market for premium goods. Victorinox plans to continue an expansion plan in the market with 9 more shop-in-shops due to open before the end of December 2023 to help mark its strong brand presence across Swiss Army Knives, cutlery, travel gear and watches.
The Victorinox shop-in-shops are located in malls and high streets across India as well as at leading airports, with the shopping mall stores carrying the full product offering and airport stores focusing on travel gear, watches, and fragrances. Victorinox products are designed as trusted companions that make not only international travel easy, but also daily life adventures.
